Inaura Hotels & Residences Downtown

Downtown Dubai is a mixed-use district developed by Emaar Properties, located along Sheikh Zayed Road between Business Bay and DIFC. The area was developed on land previously known by another name, and is now centred around Burj Khalifa, currently the world's tallest building, alongside The Dubai Mall and the Dubai Fountain. The Burj Khalifa/Dubai Mall metro station provides direct access to the district.

Residential towers in the area include The Residences, South Ridge, Boulevard Point, 29 Boulevard, Address Residences, and Burj Vista, offering a mix of high-rise apartments and penthouses. Serviced and branded residences are also present, including buildings operated under the Address and Vida hotel brands, which combine residential units with hotel-style services. Additional cultural and retail facilities in the district include Dubai Opera and Souk Al Bahar.

Downtown Dubai attracts a mix of end-users and investors seeking central-city living, alongside buyers drawn to serviced residences for their hotel-style management. The district's boulevards and pedestrian areas connect the main towers to retail, dining, and cultural venues within walking distance.

Arada is a property development company founded in 2017 by HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal, Chairman of KBW Investments. The company's initial focus was the emirate of Sharjah, where it has since expanded into Dubai and, more recently, into markets outside the UAE, including Australia and the United Kingdom. Ahmed Alkhoshaibi serves as Group CEO.

Arada's first Sharjah project, Nasma Residences, launched in March 2017. Its largest project to date is Aljada, a mixed-use development spanning approximately 24 million square feet that combines residential, retail, and leisure components. Arada has also developed Masaar, a villa community built around forested green space. In Dubai, the company has entered the market with projects including Jouri Hills, along with branded residences developed under names including Armani Beach Residences and W Residences.

Beyond residential development, Arada operates a number of associated brands in areas such as fitness, food and beverage, and local retail. The company has also expanded internationally, including the acquisition of a majority stake in a London-based mixed-use developer.